Low budget ad


In January of 2010 the advertising and design school Baggage conducted the first Kharkiv advertising intense course for creative and art directors - “Advertising Communications”. To promote the course we decided to get our target audience back behind the school desks.

We made a list of creative directors of Kharkiv… and made a real record book for everyone. With the dean’s signature, the list of exams and credits, and the main element - the student’s photo that we’d shamelessly stolen from social networks.

Having thumbed through the list of subjects, credits and exams, in the last pages of the record book the “student” could answer three main questions: “What is this course?”, “When does it start?” and “Whom to pay?”

Project won the silver prize at the international festival of DM projects Direct Hit 2010