For reasons unknown to us the matter of real estate has always raised special interest in us. That’s why we couldn’t deny ourselves the pleasure of working with the house that Zhilstroy-1 built.
After studying the main advantages of the house, its location and technical characteristics we came to a conclusion that it’s almost the only residential property located right in the downtown yet fenced from the surrounding houses with a park and softscape.
That’s when we came up with a joint idea for an advertising campaign under the motto “Zhilstroy-1 built an “Island”. Apart from the concept we persuaded the customer to change the building’s name to “Island”, thus giving our motto additional weight.