JUST ADD
JUICE
Package design
2013
ТМ “Pripravka” launched a unique product on the market — marinades for meat “Just Add Juice”. And we, in turn, created unique design for it.
“Arriba offered us three design concepts. And it was the first time in two years that our top management had not to choose at least one option and put it to work with plenty corrections - we truly wanted to use all three versions! Arriba solved all the tasks with their non-standard design: they communicated the product’s idea, highlighted it on the shelves and intrigued the customer, the distributor and the retailer at the store.
The first reaction of our partners in Russia, the Baltic states, Belorussia and Moldova was unanimous - “The product is something!” THANK YOU guys!”
Olga Romashchenko, marketing director of TM “Pripravka”