MIXBAG
Logo and package design
2010
We love working with off-standard, unique, and especially - with revolutionary products. Firstly, it’s because off-standard products require off-standard decisions. The most off-standard product we had to work in the last six month was the MixBag transformer bag.
Right after getting to know the product and the producing company for the first time it became clear that we couldn’t get along with standard tools. We had to create a logo that would make eyes bleed, brain — twirl, and that would generally attract attention from the first glance — at the same time communicating the main feature of the product — free transformation of the bag. As a result such a logo was brought to light.
Mixbag is a transformer bag. After we’ve developed transformer logo we took up designing its transformer package. Because every detail of the product must present its main feature.