We’ve developed the biggest in Kharkiv social campaign for Promodo company. We decided that opening social media office must inevitably be social. So we offered Promodo to green up the city by organizing a competition among Kharkiv citizens in social networks.
Anyone interested could vote for greening up their favourite Kharkiv district on the action’s website. We’ve gathered 11 656 votes overall. Promodo planted 400 trees - lindens, rowans and birches - in Dzerzhynskyi district (3 296 votes).
Alexander Kolb, head of Promodo It’s perfectly normal when business helps those in need — this is my principal policy as a CEO. In case with planting trees we stepped even further, not only realizing a social project, but also creating a very interesting case from Internet marketing viewpoint.