Ads and Corporate Design
Arriba! has been creative partner of the Forum for Marketing Directors for three years. This year we decided to tell - simply, clearly and without extra context - that forum isn’t just about lectures, seminars and round tables. First of all it’s a place where you should go to get rich with new ideas. Or, to put it in other words, to conceive ideas.
Irina Kapusta, Forum’s producer:
Our creative partner - Arriba! - offered three advertising ideas at first, and we chose the most provocative one. I can say that the members of the Forum’s expert board liked the idea right away. The images of pregnant marketing stars attracted the colleagues’ attention, and thanks to this even those people learnt about the event who had never heard of it before.