YELLI
Website design

2015

The richest collection of easy cooking complex dishes – the essence of the world national cuisines.

Problem:
Yelli is going online and needs impressive brand’s product presentation and cultural diversity in digital.

Idea:
Learning any culture starts with its cuisine. So we showed 19 natives’ kitchens from 9 countries to prove it. 

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The cuisine

Yelli delivers packed national dishes from so many countries, so we had a real challenge to demonstrate each kitchen in a bright and delightful way and at the same time to keep their cultural recognizability.

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Ingredients

One of the Yelli important features is 100% natural ingredients. This is why we’ve added boards full of fresh and shiny vegetables.

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Pages

With such juicy foodstyle images it is important not to overwhelm those with design elements. UI for this project had to be as minimalistic as possible.

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Product page had to show Yelli in action and reveal extensive information about ingredients, calories, history of this dish and instruction on how to cook it.

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For easier navigation through 19 products we’ve designed a special sidebar menu.

Homepage had to explain Yelli’s appeal to diversity in food from all around the globe. And another thing to highlight that a kitchen is the beginning of every culture.

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About Yelli

One thing you still don’t know about Yelli is that its name derived from a song. Women in Baka tribe sing Yelli to enchant jungle prey and create good conditions for hunting.
This mysterious story we’ve placed in the About page to charm visitors and make them buy our dishes :)