GETTING TO KNOW
CULTURE
A series of videos for TM Yelli

After developing Yelli’s brand platform, name, logo and package, we took up developing a series of video commercials.

The more exotic is a culture, the trickier it is to approach it. To become a true Italian you shouldn’t only know how to ride a Vespa or to become a skilled gondolier. It’s not a gondola that makes an Italian - Italian. Just like a bindi on your forehead doesn’t make you any more Hindu, or a white skirt and knowing how to turn around doesn’t make you a Turkish dervish.

Yelli brand offers a simple, laconic and less painful solution to the problem of getting to know national traditions. One should start getting acquainted with a culture through its cuisine. A series of mini videos proves that such an acquaintance will be both pleasant and safe.