Professional paint created for professionals. They are annoyed by eye-catching wrappers with a heap of marketing information. Therefore, in the packaging design for the brand Element Pro, we decided to remove the unnecessary information and make the line as concise as possible, paying full attention to the product.
We chose black color for a reason. After paint and coatings market analysis, we realized that most manufacturers in this category prefer a colorful design. In pursuit of standing out on the shelf, manufacturers compete in a variety of visual images and color combinations. We saw that as an opportunity for the brand to solve three tasks at once: to stand out on the shelf, emphasize the difference between the Element and Element Pro line-up and increase the visual cost of the product.