Low budget ad campaign
Make Cinema café get into all leading city mass media using very limited budget
Cinema café is the only place in the city for true movie freaks! To deliver this image to the target audience we decided to hold the first survival movie marathon in Ukraine with ₴10 000 prize fund.
Over 2000 applications to participate in the marathon, over 250 publications in Ukrainian, Russian and Belorussian mass media, numerous pieces on national television. During the movie marathon more people visited the café’s website than during all the time of its existence. Finally, we beat the Ukrainian record of the longest continuous movie viewing (almost thrice as long - 82,5 hours).
The project got into the shortlist of international advertising festival Golden Hammer 2013