It’s easy-peasy

It’s easy-peasy – the story of creating craft eco-posters clear to everyone.

Raising ecological awareness doesn’t necessarily deal with the fear of the upcoming apocalypse – it can be done through simple daily routine activities.

Our designer Dima noticed that the majority of posters at the international eco festival make stress on negative aspects. Then why don’t we create some positive variants with clear and precise solutions?

We extremely love craft and decided to make posters in this exact way. There are too many digital things in this world!


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We use our works to explicitly say that making a simple eco decision is quite easy. Anyone can handle it and it’s not as difficult as Rocket Science.

Even today anyone can go to the nearest supermarket with an eco-bag, buy a bamboo toothbrush there and have some fresh latte in his or her own cup upon leaving. It’s easy-peasy!

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I’ve always wanted to take part in this festival. We used to create the posters when we had some free time and did it voluntary and without any managers, creative directors and timings. We did the sampling of the ideas, came up with the visuals and the text. We are going to keep the work up.

Dima Alimov, the mind behind the posters.

About the festival

“The 4th Block” is a union of designers and art-managers who try to solve ecological issues through art. The association is completely voluntary and aims at the development of creative initiatives in the spheres of ecology, design and culture. The works, which are included in the collection of the Triennale, are further used as the basis for social performances in Ukraine and globally.

Vlad Torskiy strategist;
Roman Glebov, Dasha Starko creative copywriters;
Natasha Kuzmina — craft designer;
Paul Itkin  photographer;
Dima Alimov, Yulya Razvenkova designers.