Ukrainian marketing managers are heroes. They work with unformed markets, under conditions of minimal budgeting, and many of them are pioneers in their field. Just like superheroes from comic books, Ukrainian marketing managers fight the evil and defend brands. Yet at the same time our heroes remain human, with all of their flaws and mundane problems.
— Alex Garmash, strategic director of “VAB Bank”
— Andrey Fedorov, owner of marketing agency Fedoriv.com
— Igor Gut, Almaz Group board of directors member
Irina Kapusta, Forum producer:
"Arriba offered us a mischief, and we agreed with pleasure. Because a forum isn’t only about reports; it’s also a beautiful show that follows its own rules. I assure you that the superhero theme will find its reflection in the forum itself."