National store EVA has played Geography with the whole country!
In 17 years, EVA has become not only the best friend of Ukrainian women, but also the largest retail chain of beauty and household goods in Ukraine. However, even this chain was not able to be present everywhere it was needed until now. This was paticularly felt by the female residents of small towns.
In 2018 EVA became even closer. The number of stores reached 750. Besides, an online store was opened to approach the places where EVA has not yet been established. That’s why, now you can pick up a parcel in a store nearby or order delivery to anywhere in the country.
In the new communication our main goal was to share that now EVA is always there, no matter where you live. In order to get this message across, our female characters, representing settlements of various sizes across the country, played Geography.
The storyline focused on the exotic names of small settlements in order to emphasize the expanded geography. In the commercial, they are side by side with megalopolises, because now EVA is everywhere, where its customers are.
The characters differ not only by the place of residence, but also by age, marital status, and lifestyle. Such a variety helps to deliver a message that EVA covers the widest range of customer needs.
The shooting started in Ukrainka near Kyiv and spread across a series of locations in the region.
In real life, the distance covered by the EVA parcel in 30 seconds of the commercial, would be about 5000 km.
Arriba! Creative Agency:
Max Burtsev — Сreative Director;
Dasha Andryushchenko — Account manager;
Igor Mishchenko — Сreative group head;
Inna Alimova — Art Director;
Evgeniy Gudov, Andrei Mishchenko, Staska Padalka — Copywriters.
Anna Grishina — Marketing Director;
Vasilisa Petlitskaya — Deputy Marketing Director.
ESSE Production House:
Anna Buryachkova — Director;
Sveta Aparina — DOP;
Pavel Shport — Executive Producer;
Mariko Becher — 1st AD;
Valentin Petishkin — Line Producer;
Kolya Poluden — Production Manager;
Arina Stetsenko — Assistant Producer;
Masha Chupaylenko — Production Designer;
Tanya Shepeleva — Casting;
Alexandr Voloshin (Film Location), Tanya Nikitina — Location Managers
Lena Ignatenka — Style;
Ksyusha Podoprigora — MUA;
Andrey Nedzelskiy — Sound;
Yura Reznichenko, Yegor Pisarenko — Editors;
Marina Tkachenko — Color;
Valentin Petishkin, Tanya Buyalo — Post Production Producers;
Roma Zinaenkov — Post Production (120 seconds);
Propeller — Sound Studio;
Alexander Filonenko (Handbag House) — Music;
Illuminator — Equipment.