Hahatoon

From "Can I have five pieces of those smiley cookies?" to "Give me Hahatoon!"

Thanks to the new packaging, the Magic Mosaic brand has an updated and fun style consistent with its other products. Additionally, the packaging showcases the contents inside.

Hahatoon biscuits come in different flavors and are very soft and delicious. You might have spotted them in the cookie aisle, where they look like smiley faces. Each biscuit is packaged in clear cellophane to keep the cookies fresh.

Our next step is to elevate Hahatoon to the level of popular confectionery brands such as Snickers and Kit Kats. We plan to transition the product from its placement in boxes in the cookie section to the snack aisle. This will make it easier for people to grab a cookie for a quick snack. To accomplish this, we must make minor adjustments to ensure everything runs smoothly.

While at the local supermarket, we noticed a variety of candy bars on display near the checkout counter. Each package had its unique and colorful design, with different colors and fonts representing various flavors. For example, pink packaging was used for strawberry-flavored candy bars, while brown packaging was used for chocolate-flavored ones.

I have been hoping for a brand to approach me so that I can design packaging in my unique style. In my free time, I create illustrations perfectly aligned with my vision. Unsurprisingly, few brands have distinctive characters like Nestlé's Quicky Rabbit and other beloved children's breakfast cereals. This direction is incredibly vibrant and captivating. Just look at what they are creating in Asian countries — their characters leave a lasting impression you will remember forever. Therefore, I aspire to work in this field in Ukraine to open up a broader avenue for creative solutions in brand characters.

Dima, the project's designer

Dima Alimov — Illustrator, Designer;
Yulia Nagorna — Art Director;
Zhenya Babanin — Designer;
Max Burtsev — Creative Director;
Olya Burtseva — Account Director.