Low budget ad
We decided to advertise Arriba! On the fifth Forum for Marketing Directors with a small terror attack. We put 150 alarm clocks in trademark packages of the forum received by every attendant. When the time to look through our portfolio ran out, all 150 alarm clocks started ringing in sync right in the middle of another report in the lecture hall of the Forum. We warned them 😉
— Over 30 tweets mentioning our agency from top managers of Ukraine with plenty retweets;
— The portfolio was downloaded 63 times the day of the “attack”;
— 5 offers to participate in tenders within two weeks after the “blowup”.
All of that - with a NONFUNCTIONING website 😉
The terror attack took the bronze prize at the international advertising festival Direct Hit 2012