Window advertising campaign
In the winter of 2013 the “Ekipazh” factory turned to us with the task to raise sales of their energy-saving windows in the winter period. “The trick of warm windows in the winter is that you don’t have to walk around the house in warm clothes”, we thought, and decided to turn a usual ad into a social action in which anyone could make a good deed and get a discount for it. They only needed to bring one pack of warm clothes that were later delivered to care homes and orphanages.
Result: the number of people willing to exchange warm clothes for warm windows exceeded all expectations - both ours and those of our client. We had to prolong the action due to the customers’ demand.